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Monday, 23 January 2012

Arunachal to be promoted as wellness destination

TNN | Jan 23, 2012, 05.52AM IST

GUWAHATI: The Centre is exploring new ways to promote Arunachal Pradesh as a wellness destination for tourists. With pristine surroundings, salubrious environment and rich repository of traditional medicines, tourism officials believe that Arunachal Pradesh has all that it takes to become popular with travellers from across the country.

"Arunachal Pradesh - with its rich wildlife, cultural richness and pristine landscape - has the potential to attract tourists interested in wildlife, adventure, ecologu or culture. As wellness tourism is becoming popular in the country, Arunachal can successfully be promoted as a complete destination," a tourism official said.

With 68% of Arunachal Pradesh's geographical area covered by forests, wildlife, eco-tourism and adventure tourism are other niche products that could be marketed. However, experts said that inadequate infrastructure and lack of proper marketing are some of the major hurdles in exploiting Arunachal's tourism potential.

And with an increasing number of well-heeled travellers looking out for rejuvenating holidays and alternative healthcare destinations, the state has all that it needs. "The state's ethnic groups have a rich tradition in folk medicines. And its green surroundings and pristine landscape are perfect to package the place as wellness tourism product," the official said.

Prepared by Indian National Trust for Art and Cultural Heritage (INTACH) in 2010, the tourism development plan for Arunachal Pradesh also emphasisesoon the state's potential to emerge as a global destination for indigenous healthcare.

"The pristine, pollution-free environment of Arunachal Pradesh, along with its repertoire of traditional medicines, provide the right combination to be the wellness-cum-rejuvenation destination for tourists seeking to experience indigenous medicines of the tribal communities," INTACH said.

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