PUNE: A range of contemporary copper products were launched to develop a
market base that would ensure a sustained source of livelihood for Tambats
(coppersmiths) in the city on Tuesday.
An Indian National Trust for Art and Cultural Heritage (Intach) initiative, the step seeks to rejuvenate the craftsmanship of the coppersmiths - a fading art - by putting inputs in marketing and infusing a seed capital for production to reach a wider client to make this art sustainable in the long run.
Tambat is a traditional art which has been passed from generation to generation for almost 400 years.
Kishore Karde, spokesperson of the coppersmith community, said, "The intervention of Intach has helped us to learn the needs of a dynamic market. Over the last 14 years, we have been closely working with Intach in producing better quality products. Now, we have a much better understanding of the customers' needs. Intach has shaped us as better individuals and as craftsmen."
Sanjay Vadke, a craftsman, was excited about the future prospects of the art. He said that commercial participation will help in sustaining his passion. He said, "The support from Intach has been a blessing. Copper work as an art, was dying a slow death, but their association has helped us to market our goods."
Addressing the gathering, Rashmi Ranade, designer of the contemporary range and executive member of Intach said, "The designs that we have developed today are good options for corporate gifting and takeaways for tourists and locals alike. Having worked with them closely, the biggest challenge for me was to encourage them to sell their art, not merely their labour."
An Indian National Trust for Art and Cultural Heritage (Intach) initiative, the step seeks to rejuvenate the craftsmanship of the coppersmiths - a fading art - by putting inputs in marketing and infusing a seed capital for production to reach a wider client to make this art sustainable in the long run.
Tambat is a traditional art which has been passed from generation to generation for almost 400 years.
Kishore Karde, spokesperson of the coppersmith community, said, "The intervention of Intach has helped us to learn the needs of a dynamic market. Over the last 14 years, we have been closely working with Intach in producing better quality products. Now, we have a much better understanding of the customers' needs. Intach has shaped us as better individuals and as craftsmen."
Sanjay Vadke, a craftsman, was excited about the future prospects of the art. He said that commercial participation will help in sustaining his passion. He said, "The support from Intach has been a blessing. Copper work as an art, was dying a slow death, but their association has helped us to market our goods."
Addressing the gathering, Rashmi Ranade, designer of the contemporary range and executive member of Intach said, "The designs that we have developed today are good options for corporate gifting and takeaways for tourists and locals alike. Having worked with them closely, the biggest challenge for me was to encourage them to sell their art, not merely their labour."
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